SAM is not missing in action, but a Museum In Action.
We are redefining the idea of a museum as a physical location that houses artworks by bringing art closer to you in everyday and unexpected spaces.
Whether you’re an art lover or simply curious about art, we invite you to stick with SAM and explore our art experiences across Singapore to discover opportunities for creative expression and co-creation with SAM.
SAM is embarking on a new direction that infuses meaningful art encounters into the everyday. We are collaborating with partners and communities to inspire change through art, and we invite you to join our quest.
SAM's Museum In Action campaign embodies the spirit of this new direction.
A better future through art
By providing greater access to art for all and a space where art can bridge divides and accommodate multiple perspectives, we play an active role in driving positive social impact together with our communities.
Art in everyday encounters
We present our art programming in multiple spaces, physical and virtual, creating everyday art encounters and innovative art experiences through new modes of presentation and engagement, which exemplify our distinct curatorial vision.
Collaborating with constituents
We seek to build long-lasting relationships with our audiences and communities, offering shared experiences for all. Our new spaces will provide opportunities for creative expression, experimentation and co-creation.
As part of the SAM M.I.A. campaign, our well-loved SAM visitor stickers are making a bold comeback. The key visual design for SAM M.I.A. serves as an emblem of the museum's aspiration to bring art into everyday spaces. The stacking of coloured circles also represents SAM's organic relationships with our audiences and communities, enabling art encounters that inspire emotional connections for all.